Avoiding an emergency, or indeed any situation not meticulously planned, is crucial to the eye-catching drone videos used in the marketing packages created by multidisciplinary Grand Valley artist Anthony Fenech of Fenech Designs.To such traditional tools as pen, paintbrush, camera and chisel, he has added a drone, combining its high-resolution still and video images with other art in multimedia presentations.
He has been flying his current drone for nearly five years, and though more recent models have even greater capabilities, he loves the range, maneuverability and flight safety features of his DJI Mavic 2 Pro. With a GPS co-ordination app, he can even have it auto-follow him like a dog.
“It is so versatile!” he says. “I’m so excited to go on these micro-adventures.” For Fenech, however, delightful adventures are secondary to professionalism.
“I plan. I scout. I research. I call people and let them know who I’m working for and what I’m doing. It may be only a short video, but I plan everything. I go up to 400 feet and do a 360. I look at hydro lines, where the bridges and railways are. The drone will give me warnings and prompts about anything that might be alarming.
“If I’m not comfortable, I’m not doing it. If it is a liability to anyone, I’m not doing it. After planning, I can sit back and not take any risks. In a controlled space, I can pan, I can do a yaw around an object, fly it four feet off the ground – the drone is so stable.”
This image of the Shelburne town hall is typical of the drone images Grand Valley artist Anthony Fenech has added to the arsenal of creative tools he uses to design multimedia marketing packages. Photo by Anthony Fenech, Fenech Designs.
Much may be carefully planned, but sometimes, as in art and many other endeavors, there are happy accidents.
“In Grand Valley, from the belfry of the old schoolhouse, these pigeons were doing figure eights all day. I could nestle up with a bunch of birds! It was pretty cool creating that for the town of Grand Valley to use on their website.”
Fenech Designs has had the privilege of producing assets for Municipalities, counties, large aggregates, auto groups, telecommunication companies, television, magazines and more.
